Qipu Optoelectronics: the rise under pressure

[Text|High-tech LED reporter Yue Mengdi] The development of LED display industry has entered the high-definition era. High-density and small-pitch LED display is an important market in the industry and one of the current high profit margins.

In fact, after nearly two years of development, the sophisticated display effect of high-density small-pitch LED displays has been favored by the majority of end users, and the market has gradually matured. As a deep-growing LED display market, Qipu Optoelectronics has always paid close attention to the development and changes in this field, constantly inspecting customers' demand for LED displays, and developing ultra-high-definition small-pitch LED displays that meet the requirements from the perspective of the audience.

Qipu Optoelectronics brought a small-pitch LED display and a high-definition outdoor surface-mounted LED display to Guangzhou.


After nearly 14 years of development, Qipu Optoelectronics was listed on the New Third Board (National Small and Medium Enterprise Share Transfer System) in 2014. The 2014 semi-annual report showed that the company achieved a profit of 96.55 million yuan in the first half of the year and a net profit of 5.17 million yuan. Both have risen.

But veteran companies will also encounter new problems. At present, the enterprises of LED display applications are constantly emerging. Faced with the ever-changing changes in the market, Qipu Optoelectronics has also ushered in new "risk" and "machine".

Jiang Xiangrong, deputy general manager of Qipu Optoelectronics, said frankly, “The current product line is still too wide, with more than 40 products, which is a bit of a sense of urgency to develop stamina.”

"We have already cut 7 or 8 products, it is difficult to make a choice, but we must do it." Jiang Xiangrong told reporters that in addition to this, in the R & D investment, personnel recruitment and other work, the company is also spared no effort to strengthen, to the maximum extent Improve your overall competitiveness.

In fact, the history of some emerging companies for two or three years can achieve rapid growth in revenue, but Qipu Optoelectronics has been lingering, as if an invisible ceiling is hindering its development. However, it has the comprehensive advantages of technology, cost, sales channels and brand. The product quality can also compete with the international advanced level. In 2015, the company will continue to consolidate and expand its competitive advantages, foster strengths and avoid weaknesses, and strengthen the development of domestic and foreign markets. And the construction of channels, adhere to the road of steady development.

When the problem was discovered, Qipu Optoelectronics also took corresponding measures to ensure the development. From the optimization of the internal management team, to the compression of the product line, to the improvement of market sensitivity, Qipu Optoelectronics has basically completed its energy storage, and is ready to fight the rivers and lakes in 2015.

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