The AWEs that blossomed are the most noteworthy

This year's AWE, TV booths can be summarized in three words: big screen, 8K, artificial intelligence. Among them, the large screen has Hisense's 300-inch 8K-class laser theater; 8K has Sharp's 65-inch new product and Qingming Shanghe Diagram 3.0; and artificial intelligence is the focus of this year's domestic TV brand. In addition, the ultimate showdown between OLED and Quantum Dot TV is also getting stronger this year, and the two camps have picked up their wrists on AWE, and nobody accepts them. The domestic and joint-venture brands are very different in strategy. Joint venture brands play a technical leap this year. They make big fuss on the quality chip; while domestic brands play "future," TCL and Skyworth launch their own homes. "AI TV" new products, want to lead the concept of other brands. Today, we are here to take a look at the "unique children" of each AWE this year.
· Hisense: When the two new products are designed to pave the way for the 2018 World Cup, the most refreshing thing is to find three or five friends to watch the ball together! To get the best viewing experience, a good TV is a natural necessity. At present, less than a hundred days have passed since the World Cup in Russia. Hisense, who has always been foresighted, had spent as much as 100 million U.S. dollars on the official sponsorship of the 2018 World Cup as early as last year.
In order to live up to the "interests" of the 2018 World Cup sponsors, Hisense not only laid out the AWE stand as a green field, but also invited world-famous star players, the former Uruguayan national Fran, to cheer for the conference. Also exhibited two products specifically for the World Cup, one is a 300-inch giant screen laser theater, and the other is U7 series ULED new products.
First of all, let's talk about "horrible" 300-inch, 8K ultra-resolution laser theaters; how scary is 300-inch? The huge screen TV has reached an astonishing 6.6 meters and a height of 3.7 meters. The overall area is larger than the goal of a regular football game. 300 inches is not terrible, terrible is the 300-inch +8K ultra-clear-resolution laser television, think of watching the World Cup with this product, you can really experience the feeling of immersive.
In addition to the giant screen theater, Hisense also released a new ULED TV U7. Whether it is extreme design, sport mode enhancement technology or new artificial intelligence system, it is tailored for the World Cup.
Hisense U7 series televisions have achieved two major technological breakthroughs for the motion picture. The first is the automatic sports mode design. When we watch a football game, the TV can automatically recognize and switch sports modes. Hisense automatic sports mode technology through the automatic brightness optimization of sports signals, showing a realistic lighting environment close to the game, so that the game screen is more realistic, the sense of presence is naturally stronger.
The second major feature is the intelligent recognition and enhancement of high-frequency colors such as red, green, and blue on the court, real reproduction of the color details of the golf course, which further enhances the sensation of watching the game. In addition, U7 can also predict and accurately calculate the trajectory of the football. It will never encounter the phenomenon of the dragging phenomenon after the ball is not entered.
· TCL: Artistic X5 Quantum Dot TV On the AWE2018, TCL released an elegant and artistic X5 Quantum Dot TV. In addition to the TV picture quality and perception enhancement, TCL also proposed artificial intelligence 2.0. The concept of Plus Age provides more personalized content recommendation capabilities through advanced technology such as face recognition.
As for "primary quantum dots," we must ask: What is the difference between it and ordinary quantum dot TV? In fact, compared to the traditional quantum dot TV, X5 has three characteristics: high color gamut, pure color, and long color. In terms of design, the X5 has achieved a 4.9mm ultra-thin body with a curved full-screen design. The surface design compensates for some of the disadvantages of the viewing angle, while the primary color dot technology makes the X5's color gamut broader and more realistic. It can be said that this is the most artistic black product in the AWE booth this year.
Philips: Zhi Ling's sister explains the "Bright Ambilight" technology on the spot. 9 OLED new products make eye-catching This year, the biggest highlight of the Philips booth is "Lin Zhiling" + "Ambilight" which is the strongest combination. The fans of Chi Ling's sister even came to the booth two hours ahead of time to take up the position. It was a real chance to get a closer look at the goddess.
As Philips' unique skills, Ambilight technology is also enough to attract the eye during the entire conference, the limelight is not lost Zhiling sister - a total of 9 9002 OLED new products, covered with a whole wall. Thanks to intelligent light-sensing color monitoring technology and Philips' century-old accumulation of advanced lighting skills, multiple color halos were created on the walls surrounding the TV. With the rhythm of the music and the playback of the images, the atmosphere of the LED lights can be derived and refracted. Use the word "fantasy" to describe it.
Admittedly, Philips' advantages in lighting technology have been perfectly given to its own new OLED TVs. With a century of technological precipitation, Philips European craftsman quality also makes its OLED products more attractive.
Sharp: Qingming Shanghe Diagram 3.0 is eye-catching, 65-inch 8K new model is produced in a low-key manner. Sharp, as the father of LCD, certainly does not insult the holy name. He has never slacked off in the LCD technology. The highlight of this year's Sharp booth is, of course, the 3.0 version of the “Ching Ming Riverside,” which consists of eight 104-inch 8K displays. We can scale the size of this famous painting. Since it is 8K UHD resolution, even if the picture is magnified several times, we can still clearly see the various details in the painting without distortion and bring a visual experience. It's quite shocking.
In addition to Sharp's strength of 8K on the riverside of Qingming Riverside, this year, AWE, Sharp also "quietly" launched its own 65-inch new 8K - XLED-65SX980A.
The 65-inch 8K is equipped with Sharp's exclusive "Huang Cai Technology". It analyzes the signal source to achieve HDR effect. It can take effect independently of the film source. It is applicable not only to HDR video, but also to HDR effect when playing any video format. It can be said to be a true "full HDR" TV. There is no doubt that Sharp, by virtue of his "Father of LCD" brand name, played a new trick in LCD TV play this year at AWE.
· Beyond Sony is always “him” himself: A8F starting price makes Hu Ge amazing As a rookie of AWE, Sony’s action in this year is not eye-catching, even the new product launch will invite Hu Ge’s “big event” Never advancing, even a few minutes before the start of the conference, I suddenly realized that the original Sony image ambassador Hu Ge will also visit! It is also consistent with Sony's low-key luxury brand image.
However, not asserting does not mean that the product is not excellent. This year's new Sony A8F can be described as amazing four, first of all, it is equipped with the A1 series and the same X1 advanced version of the chip, and inherited the A1 series of "screen sound" black technology. At the end of the conference, when Gao Qiaoyang and Hu Ge tore apart the A8F price tag, they really surprised the audience.
I thought that the A8F would approach the price of 20,000 yuan. When I saw the figure of 15999, only the word "touched" was left in my heart. In fact, the A8F is already approaching the price of domestically produced OLED TVs. Sword refers to the high-end Sony, which has always won the black technology. This sudden release of "low-cost" OLED products has indeed caused industry shocks. This move will undoubtedly further depress the future price of the OLED market. Is this not a good thing for consumers?
During the AWE, I also saw the performance of the staff when using the Sony PS4 Pro console to connect the A8F OLED TV and running the game "Horizon: Dawn". The performance of the A8F black field with the HDR effect is very impressive. In addition, the “screen sound field” technology also provides a more realistic atmosphere for the fighting scene. You can also say that the A8F is a flagship OLED TV specially designed for gamers and Blu-ray enthusiasts, but its price is not so "flagship".
As Mr. Gao Qiaoyang put it, “For more than half a century, Sony TV has only focused on one thing – that is how to improve the sound quality and picture quality of the product.” Sony has always believed that as a TV, sound quality and picture quality are The fundamentals of technology.
LG: The new W8 is equipped with an alpha9 chip, and OLED technology is the essence of OLED technology. We have to mention LG Display. Preemptive LG TVs have also accumulated sufficient technology reserves and voice rights in the OLED field. At this year's AWE exhibition, LG is still focusing on OLED technology products and has released its flagship new product, the "Seal" series W8.
The newly upgraded W8 is equipped with the latest Alpha 9 chip, with enhanced dynamic stability and wide viewing angle color control. From the appearance point of view, this year's flagship model W8 will continue the concept of W7 "wallpaper TV", with a split structure and ultra-thin physical appearance in front of us.
It can be said that LG W8 wallpaper TV seems to have surpassed people's appearance in the traditional TV, which is also in line with the "Seal" series of high-end product positioning. W8 wallpaper TV has surpassed the current traditional TV whether it is in design or quality technology. It is a home appliance artwork that fits the layout of home space. LG, as a TV maker keen on OLED technology, can be said to have applied the features of OLED technology to a new height. W8 wallpaper TV is a good proof.
Written in the final: "The star Fran 300 Hu Ge station 15,000." This year's black brand conference, there is no lack of stars, Hisense's 300-inch 8K giant screen laser theater, Sony's "cheap" OLED TV , became the biggest highlight of this AWE exhibition.
Big screen, 8K, and artificial intelligence become the main theme of AWE2018. "Consumer upgrade" has become the main trend of the TV market in recent years, and the term "artificial intelligence" has also rapidly risen throughout the home appliance industry. First of all, with the advent of the big screen era, the next 65-inch big screen will become the mainstream of the living room; second, under the strong promotion of 8K technology, 4K HDR TV will rapidly spread in recent years; again, "artificial intelligence" is bound to Bring changes in the interactive way, the traditional remote control may exit the stage of history in the near future.

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