In recent years, as consumers demand higher water quality for drinking water, more and more families choose to purchase water purifiers. At present, there are many types of water purifiers on the market, mainly including kitchen-type water purifiers, faucet water purifiers, on-stage water purifiers, wall-mounted water purifiers, and net kettles/barrels.
According to the sales monitoring data of GfK China water purifier products, the market size of the water purifier consumer terminal in 2017 reached RMB 14 billion, a year-on-year increase of 20%, and the growth rate was considerable.
Online market grows rapidly, online and offline price differences increase
The current growth of the water purifier market is mainly dependent on the rapid growth of the online market. According to the sales monitoring data of GfK China water purifier products, the online retail sales of water purifiers in 2017 remained at 26.4%. In the offline market, the retail volume in 2017 was flat year-on-year. However, due to the steady increase in the average market price, the offline retail sales increased by nearly 10% year-on-year.
The kitchen-type water purifier becomes the new trend of the end drinking
In the end straight drinking equipment, the kitchen-type water purifier has been widely concerned by consumers because of its high filtration precision and hidden in the cabinet. In recent years, the kitchen-type water purifier has paid more and more attention to the design, which makes it more rational in terms of space utilization, and more and more manufacturers have designed a self-installing kitchen-type water purifier, which reduces the number of people coming to the door. The cost of installation also makes consumers feel great convenience.
According to the sales monitoring data of GfK China water purifier products, in 2017, the kitchen-type water purifier has occupied 84.3% of the market share in the overall water purification market, and continued to grow at a growth rate of 28.3%. .
In the water purification market, a variety of water purification technologies coexist, including ultrafiltration membrane technology, RO reverse osmosis membrane technology, activated carbon adsorption technology and PP cotton physical filtration technology. RO reverse osmosis technology, with its high-precision filtration technology, can remove various impurities in the water, and has a good fluence. It has been widely used in kitchen-type water purifiers.
According to the sales monitoring data of GfK China water purifier products, RO reverse osmosis water purifiers accounted for 72.3% of the kitchen-type water purifiers in 2017, up 40% year-on-year. RO reverse osmosis water purifiers The price is much higher than other technology water purifiers, which drives the average price of the overall water purifier market to rise.
At present, the kitchen-type water purifier has become a new trend of end-to-end drinking, and the reverse osmosis water purifier has led the high-end water purification market. The convenience brought by technological innovation is always the pursuit of consumers.
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