[Text / high-tech reporter Zhao Hui] The battle for LED lighting market has gradually become hot. The acquisition of second- and third-line traditional lighting companies with channel and brand resources advantages has gradually become a "fast rule" for new LED lighting companies.
On May 21, Shenzhen Weiwei Photovoltaic Lighting Co., Ltd. (300317, SZ) announced that the company had signed an equity transfer agreement with all shareholders of Zhongshan Pinshang Lighting Co., Ltd. on the 19th, stipulated that the lighting of the goods should be 100 % equity. Upon completion of the acquisition, Pinshang Lighting will be a wholly-owned subsidiary and a major sub-brand of the company.
Wei Wei said that it has been deploying overseas markets before. In 2014, it began to lay out domestically and opened the strategic layout of its high-end LED lighting brand, MAXIMUS, at home and abroad. In order to accelerate the development of the domestic LED lighting market, Weiwei Co., Ltd. chose to directly purchase the lighting of the products with channels to strengthen the development of the commercial lighting market.
“Looking for a suitable commercial brand, there is a relatively high brand operation in the domestic market, a good reputation, and a ready-made dealer base. These factors and conditions are the prerequisites for us to find a company. The qualifications of the above are in line with the current business development needs of Wei Wei; and the prospects and concepts of the future development are also highly consistent.†Li Wei, president of Wei Wei, said in an interview with the media.
For example, because of the unfavorable transformation, there are still many second- and third-line lighting brands that have encountered difficulties in operation, especially in Zhongshan and other places. These enterprises have established a certain brand awareness in the traditional lighting era, and also have better channel resources. However, due to their limited strength, they cannot be further developed. At this time, the acquisition of LED lighting companies can be described as a snap to each other. There are countless examples of LED lighting companies that have chosen to directly invest in channels such as Weiwei. The most typical example is that Dehao Runda, which has been optimistic about the capital market, has invested in NVC. As a domestically-respected NVC with absolute strength in the channel, this shareholding has quelled Wu Changjiang’s infighting and made NVC return to internal stability.
On May 21, Shenzhen Weiwei Photovoltaic Lighting Co., Ltd. (300317, SZ) announced that the company had signed an equity transfer agreement with all shareholders of Zhongshan Pinshang Lighting Co., Ltd. on the 19th, stipulated that the lighting of the goods should be 100 % equity. Upon completion of the acquisition, Pinshang Lighting will be a wholly-owned subsidiary and a major sub-brand of the company.
Wei Wei said that it has been deploying overseas markets before. In 2014, it began to lay out domestically and opened the strategic layout of its high-end LED lighting brand, MAXIMUS, at home and abroad. In order to accelerate the development of the domestic LED lighting market, Weiwei Co., Ltd. chose to directly purchase the lighting of the products with channels to strengthen the development of the commercial lighting market.
“Looking for a suitable commercial brand, there is a relatively high brand operation in the domestic market, a good reputation, and a ready-made dealer base. These factors and conditions are the prerequisites for us to find a company. The qualifications of the above are in line with the current business development needs of Wei Wei; and the prospects and concepts of the future development are also highly consistent.†Li Wei, president of Wei Wei, said in an interview with the media.
For example, because of the unfavorable transformation, there are still many second- and third-line lighting brands that have encountered difficulties in operation, especially in Zhongshan and other places. These enterprises have established a certain brand awareness in the traditional lighting era, and also have better channel resources. However, due to their limited strength, they cannot be further developed. At this time, the acquisition of LED lighting companies can be described as a snap to each other. There are countless examples of LED lighting companies that have chosen to directly invest in channels such as Weiwei. The most typical example is that Dehao Runda, which has been optimistic about the capital market, has invested in NVC. As a domestically-respected NVC with absolute strength in the channel, this shareholding has quelled Wu Changjiang’s infighting and made NVC return to internal stability.
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