There is no doubt that smart TV redefines the existence of television. However, even if manufacturers are making efforts and how to make gimmicks attractive, the vast majority of young people who are the main consumers are still leaving traditional television. Of course, the main consumer groups of TV nowadays are young people, of course, old people. This group of people still rely mainly on television to obtain information resources, but this market is shrinking with time. Therefore, it is undoubtedly a great effort to bring back young people who mainly use mobile phones and tablets for entertainment and information tools.
So, what efforts have the Internet brands made in order to compete for the entrance in order to obtain profits?
Content dispute between Xiaomi and LeTV:
Although smart TV is known as "smart", its main purpose is nothing more than two points: getting information and killing time (by the way enjoying family happiness). Then the content has become a crucial breakthrough. In response, LeTV and Xiaomi launched a long-term tug of war. Since the beginning of 15 years, Lei Jun has made a fuss about the content at the conference of Xiaomi TV, saying that Xiaomi’s TV content is 1 times more than that of its friends, and its mobile phone content is 3.2 times that of its friends. Has been notarized by the Beijing Fangyuan Notary Office.
This music as a counterattack. The long microblogging published said that Xiaomi Dong applied for efficiency, claiming that it would be too many hidden fees to mention the annual fee. Since the two I have gone, no front-to-back opposition, but the jerks of the other side jab. Is content first really meaningful to users?
For this individual's point of view is: the best is the best. Some people only use the TV to watch the game. Some people like to watch the bubble idol drama on the TV. The televisions of various manufacturers are obviously focused on the content. LeTV focuses on football matches. The Cool Open has cooperation with the NBA. Two examples of this would easily break the "lies" of the vendor. The first thing to compete for content is simply to create a gimmick. Such tricks for rational consumers do not necessarily work.
Cool open main young, fun:
Compared with the thunderous appearance of LeTV and Xiaomi, Kukai became an “alternative†and its popularity was far less than that of the two. However, the sales volume of the product was strong. In just 15 years of independence, Xiaomi surpassed Xiaomi in just one year. The second position.
And its operators in the young user groups have a different understanding. First, it is reflected in product positioning and appearance design. There is Kukai K32, which is positioned as “a gift for the wandering youthâ€, and Kukai T55 Art TV, which targets the “Technology of young peopleâ€. Also in May 16th, Kukai also released the positioning “HiFi. "The big content TV - A2 series. From a section of uniquely positioned products, we can feel cool and open for young people's preferences, individuality, freedom, literature and art, music, and the labels of young people are all reflected in the product design.
In the early days, Cool Open put forward the concept of "smart screen" and advocated a new control experience, such as picking up the gamepad, turning the TV on immediately, and directly into the game lobby; standing on the scales, the TV immediately turned on, and directly Display current weight information as well as historical data and trends, etc.; to achieve perfect coordination with external devices, shorten the user's operating path, allow TV to integrate into your application scenarios, greatly simplify the interaction, convenient and efficient. At present, this concept has already been launched on products such as A43 and A55.
Cool-on TV users can refer to the tutorial: Cool-on TV Universal Tutorial Installation Method Install a sofa butler to expand third-party applications.
There is no doubt that after 80 and 90 have become the main consumer groups of this type of digital products, manufacturers have spared no effort for the second time. Then the final question came: After 80,90 do you think that TV is still necessary?
So, what efforts have the Internet brands made in order to compete for the entrance in order to obtain profits?
Content dispute between Xiaomi and LeTV:
Although smart TV is known as "smart", its main purpose is nothing more than two points: getting information and killing time (by the way enjoying family happiness). Then the content has become a crucial breakthrough. In response, LeTV and Xiaomi launched a long-term tug of war. Since the beginning of 15 years, Lei Jun has made a fuss about the content at the conference of Xiaomi TV, saying that Xiaomi’s TV content is 1 times more than that of its friends, and its mobile phone content is 3.2 times that of its friends. Has been notarized by the Beijing Fangyuan Notary Office.
This music as a counterattack. The long microblogging published said that Xiaomi Dong applied for efficiency, claiming that it would be too many hidden fees to mention the annual fee. Since the two I have gone, no front-to-back opposition, but the jerks of the other side jab. Is content first really meaningful to users?
For this individual's point of view is: the best is the best. Some people only use the TV to watch the game. Some people like to watch the bubble idol drama on the TV. The televisions of various manufacturers are obviously focused on the content. LeTV focuses on football matches. The Cool Open has cooperation with the NBA. Two examples of this would easily break the "lies" of the vendor. The first thing to compete for content is simply to create a gimmick. Such tricks for rational consumers do not necessarily work.
Cool open main young, fun:
Compared with the thunderous appearance of LeTV and Xiaomi, Kukai became an “alternative†and its popularity was far less than that of the two. However, the sales volume of the product was strong. In just 15 years of independence, Xiaomi surpassed Xiaomi in just one year. The second position.
And its operators in the young user groups have a different understanding. First, it is reflected in product positioning and appearance design. There is Kukai K32, which is positioned as “a gift for the wandering youthâ€, and Kukai T55 Art TV, which targets the “Technology of young peopleâ€. Also in May 16th, Kukai also released the positioning “HiFi. "The big content TV - A2 series. From a section of uniquely positioned products, we can feel cool and open for young people's preferences, individuality, freedom, literature and art, music, and the labels of young people are all reflected in the product design.
(Cool open A55)
(Cool open T55)
In the early days, Cool Open put forward the concept of "smart screen" and advocated a new control experience, such as picking up the gamepad, turning the TV on immediately, and directly into the game lobby; standing on the scales, the TV immediately turned on, and directly Display current weight information as well as historical data and trends, etc.; to achieve perfect coordination with external devices, shorten the user's operating path, allow TV to integrate into your application scenarios, greatly simplify the interaction, convenient and efficient. At present, this concept has already been launched on products such as A43 and A55.
Cool-on TV users can refer to the tutorial: Cool-on TV Universal Tutorial Installation Method Install a sofa butler to expand third-party applications.
There is no doubt that after 80 and 90 have become the main consumer groups of this type of digital products, manufacturers have spared no effort for the second time. Then the final question came: After 80,90 do you think that TV is still necessary?
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