In the just-concluded European Cup, the exciting events and the growing enthusiasm of fans have burnt this scorching summer into a full-fledged war, occupied the headlines of various media, and culminated in a quiz in the circle of friends. Nature is unwilling to be lonely. Millet TV is playing a new height.
Eight new heights of brand marketing
From June 17th to June 26th, Xiaomi TV entered the eight cities of Guangzhou, Shenzhen, Chengdu, Nanjing, Shenyang, Chongqing, Shanghai and Dalian. It held a large-scale European Cup boiling night, and rice flour gathered together. Laughter and lobster beer share a football event.
Internet companies have always been unconventional and surprisingly successful, saying that brands with a temperature like Xiaomi are rare. Millet TV is the only domestic Internet TV platform that won the European Cup and the America’s Cup. When they mastered such advantageous resources, Xiaomi TV opened up the online and offline resources of the European Cup, played a platform advantage, aggregated high-quality content, and accessed the Chinese Internet. The TV platform broadcasts and broadcasts all European Cup events in 2016. At the same time, the 20 largest European Cup programs of the top 10 brands also log into Xiaomi TV to enhance the user experience.
I myself was a non-flour, after being invited by friends for the latter half of the past, the enthusiasm for rice noodles was somewhat imaginary, the millet cell phone and millet bracelet were almost all on the scene, rice noodles had a sincere love for Xiaomi's products, and they organized events for Xiaomi. Full of praise, probably the best marketing for a brand.
Create a new ecological game in the European Cup
As an international top-level event, the European Cup is well-known throughout the world, and its live broadcast rights are surely rising too. LeTV and other Internet TV brands are rushing. Xiaomi TV can stand out from the crowd and may be a big move.
Xiaomi will use the European Cup as an opportunity to rely on the instrumentality of Xiaomi TV to create a new approach to content ecology. Xiao Chen, Vice President of Content Operation and Investment of Xiaomi Company, announced that the future TV 2016 Euro Cup feature will be launched on Xiaomi TV to provide rice flour with the broadcast and on-demand playback of all the 51 European Cup top events of the 2016 French European Cup.
During the UEFA European Cup, Xiaomi TV had the highest quality European Cup program. In addition to watching the games on Xiaomi TV, it was also able to watch the 20 largest European Cup programs of the top 10 brands on the entire network. Not only Sun Jihai, Duan Yan, Yan Qiang, and Wang Tao’s “great coffee strikesâ€, but also the football fans’ Europa League, I’m Uncle Hai, banana plan sports banana ball – live France, cat race cat shot France, commentary The League of Nations, France, Lost Teams, Giants Teams, Football Cube European Cup Intelligence Unit and other high-quality video programs have met the needs of users in all aspects and made the 2016 European Cup more exciting.
All this demonstrates Xiaomi's deep ambition in the industry, and not just stop there. As the leading brand of Internet smart TV, Xiaomi TV has exceeded 15 million in the number of TV terminal users, and the average daily boot rate is 68%. On the average level of the television industry, the huge user size and activity can make Xiaomi play better.
Aggregate platform advantage effect
The major sporting events will come one after another. 2016 will be the year of the outbreak of the sports industry. From the huge financing of LeSports Sports, the capital market will be favored and chased by the sports industry. After Xiaomi TV wins the live rights of the European Cup, it will further The play of the polymerization effect of the platform. The person in charge of Xiaomi TV said that the European Cup is an important attempt by Xiaomi to broadcast a sports competition. Before that, we have already broadcast a game of the Golf PGA Tour. In the coming months, heavyweight events will be launched.
Millet TV has been on-line "Golf Tennis Channel", Australian Open, US Open, China Net, WTA and other heavy events and high-definition video is also available Xiaomi TV super clear to watch. Prior to this, Xiaomi TV also broadcasted many major events and events such as League of Legends, Crossfire, CSGO, WCA, Dota2, etc., ASEAN Cup International Invitational Tournament, Li Shishi vs Google Robot Go World War, WPT Texas Hold'em Championship and many other major events.
It can be seen that Xiaomi TV's determination to create a complete ecological model of "television + smart + content" for intelligent terminals and video products is looming. In both directions, "sports" and "content production" that have been favored by capital, Xiaomi has had a hobby and is digging deeper and deeper. Perhaps it is highly promising.
From an Internet TV platform to a content producer, Xiaomi TV has a long way to go, but fortunately Xiaomi TV has already successfully taken the first step. In the turbulent industry, the future Is it still a bloody match, is Xiaomi TV still able to maintain this first-mover advantage? Will the platform effect of Xiaomi TV continue to be prominent? Is millet television a long-sleeved dance in content production? These are worth waiting to see, at least for the moment we have seen only the ambition of Xiaomi TV.
Eight new heights of brand marketing
From June 17th to June 26th, Xiaomi TV entered the eight cities of Guangzhou, Shenzhen, Chengdu, Nanjing, Shenyang, Chongqing, Shanghai and Dalian. It held a large-scale European Cup boiling night, and rice flour gathered together. Laughter and lobster beer share a football event.
Internet companies have always been unconventional and surprisingly successful, saying that brands with a temperature like Xiaomi are rare. Millet TV is the only domestic Internet TV platform that won the European Cup and the America’s Cup. When they mastered such advantageous resources, Xiaomi TV opened up the online and offline resources of the European Cup, played a platform advantage, aggregated high-quality content, and accessed the Chinese Internet. The TV platform broadcasts and broadcasts all European Cup events in 2016. At the same time, the 20 largest European Cup programs of the top 10 brands also log into Xiaomi TV to enhance the user experience.
I myself was a non-flour, after being invited by friends for the latter half of the past, the enthusiasm for rice noodles was somewhat imaginary, the millet cell phone and millet bracelet were almost all on the scene, rice noodles had a sincere love for Xiaomi's products, and they organized events for Xiaomi. Full of praise, probably the best marketing for a brand.
Create a new ecological game in the European Cup
As an international top-level event, the European Cup is well-known throughout the world, and its live broadcast rights are surely rising too. LeTV and other Internet TV brands are rushing. Xiaomi TV can stand out from the crowd and may be a big move.
Xiaomi will use the European Cup as an opportunity to rely on the instrumentality of Xiaomi TV to create a new approach to content ecology. Xiao Chen, Vice President of Content Operation and Investment of Xiaomi Company, announced that the future TV 2016 Euro Cup feature will be launched on Xiaomi TV to provide rice flour with the broadcast and on-demand playback of all the 51 European Cup top events of the 2016 French European Cup.
During the UEFA European Cup, Xiaomi TV had the highest quality European Cup program. In addition to watching the games on Xiaomi TV, it was also able to watch the 20 largest European Cup programs of the top 10 brands on the entire network. Not only Sun Jihai, Duan Yan, Yan Qiang, and Wang Tao’s “great coffee strikesâ€, but also the football fans’ Europa League, I’m Uncle Hai, banana plan sports banana ball – live France, cat race cat shot France, commentary The League of Nations, France, Lost Teams, Giants Teams, Football Cube European Cup Intelligence Unit and other high-quality video programs have met the needs of users in all aspects and made the 2016 European Cup more exciting.
All this demonstrates Xiaomi's deep ambition in the industry, and not just stop there. As the leading brand of Internet smart TV, Xiaomi TV has exceeded 15 million in the number of TV terminal users, and the average daily boot rate is 68%. On the average level of the television industry, the huge user size and activity can make Xiaomi play better.
Aggregate platform advantage effect
The major sporting events will come one after another. 2016 will be the year of the outbreak of the sports industry. From the huge financing of LeSports Sports, the capital market will be favored and chased by the sports industry. After Xiaomi TV wins the live rights of the European Cup, it will further The play of the polymerization effect of the platform. The person in charge of Xiaomi TV said that the European Cup is an important attempt by Xiaomi to broadcast a sports competition. Before that, we have already broadcast a game of the Golf PGA Tour. In the coming months, heavyweight events will be launched.
Millet TV has been on-line "Golf Tennis Channel", Australian Open, US Open, China Net, WTA and other heavy events and high-definition video is also available Xiaomi TV super clear to watch. Prior to this, Xiaomi TV also broadcasted many major events and events such as League of Legends, Crossfire, CSGO, WCA, Dota2, etc., ASEAN Cup International Invitational Tournament, Li Shishi vs Google Robot Go World War, WPT Texas Hold'em Championship and many other major events.
It can be seen that Xiaomi TV's determination to create a complete ecological model of "television + smart + content" for intelligent terminals and video products is looming. In both directions, "sports" and "content production" that have been favored by capital, Xiaomi has had a hobby and is digging deeper and deeper. Perhaps it is highly promising.
From an Internet TV platform to a content producer, Xiaomi TV has a long way to go, but fortunately Xiaomi TV has already successfully taken the first step. In the turbulent industry, the future Is it still a bloody match, is Xiaomi TV still able to maintain this first-mover advantage? Will the platform effect of Xiaomi TV continue to be prominent? Is millet television a long-sleeved dance in content production? These are worth waiting to see, at least for the moment we have seen only the ambition of Xiaomi TV.
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