The maturity of the technology and the state of the product and its compatibility with the market almost determine the survival of the company. Therefore, we need to calmly face: we are in the LED technology continues to mature, the product continues to evolve, the market follow the LED technology status continues to supply us with a subtle transition period, fully mature from the LED, highly consistent with the so-called " The arrival of the lighting revolution in the "illumination revolution" will take time, not come.
We must carefully grasp market opportunities arising from the state of mature technology
It is precisely because of the state of technological progress, the emergence of one after another corresponding market opportunities, only to give the LED this "illumination revolution," the product of a step by step toward the growth of the "material basis." Once the “material basis†of this market in the corresponding development stage is lost, the development of LED may be greatly frustrated.
As a business, if you only see the three-year plans, five-year plans, and ten-year perspectives painted on the walls, and you fail to grasp the current market opportunities that must be grasped to promote solid progress in improvement, you will There is a possibility of closing the door. Such examples are not limited to landscape lighting projects and street lamp promotion.
Since the semiconductor lighting revolution was initiated in 2003 by the six ministries and commissions of the country, the working group proposed the concept of “special lighting†in the initial stage. To this end, a series of “miner's lamps†and “flashlights†emerged, and then “landscapesâ€. "Lighting engineering" and other special lighting applications market. At the beginning of the launch of semiconductor lighting, the significance of this was that it was a basic market support, and its attractiveness and importance were also evident from its “strangenessâ€. This is probably the first wave of market opportunities since the start of the lighting revolution. Its representation now appears to be seen as a market for low-end products.
Later, perhaps at the same time, "large LED color display screens" came into being, so that at that time affiliated with the China Optoelectronics Optoelectronics Industry Association optoelectronic device sub-committee "display special committee", soon became independent upgrade to become China's optical and optoelectronics industry The Association’s display branch has rapidly expanded its scale, and large-scale color display screens have been well-received throughout the country, in the Olympics and the Expo.
Exchanges between the two sides of the strait have been strengthened and LED companies in Taiwan have rapidly entered the mainland LED market. Along with this, "LED backlighting" has become a new wave of market opportunities, but this opportunity seems to be identified as a high-end product, almost monopolized by more technologically sophisticated Taiwanese and foreign companies.
The Chinese government’s “ten cities and ten thousand†plan has set off a new wave of climax. It seems that the coincidence of technical cost and market is not so high, but it is moving in a relatively difficult state.
It is very gratifying that international awareness of LED energy conservation and environmental protection is increasing day by day, and foreign countries have higher cost acceptance for LED bulbs, fluorescent lamps, spotlights, etc. Some domestic companies rely on OEM or export, and they are formed. A class of market opportunities.
Each corresponding opportunity is born with the maturity of technology and cost capability. The market has always been the touchstone for testing product maturity. Looking back at the past, we may be able to seize this kind of opportunity, earnestly work hard, and dedicate our efforts, instead of blindly looking forward to the future, the companies that have yearned for the future will all have a deserved harvest in reality. If any company can seize the opportunity of the corresponding product market in the front line, it may be a little more successful in its development and growth.
Grasping new opportunities and moving ahead with health, the state and companies must work hard for it
In the blueprint we have planned, where are the market opportunities for the next step? At present, it seems that 2012 and 2015 are all very good years. The real cut in semiconductor lighting seems to depend on these two years. In 2012, it was said that LED bulbs would have the ability to enter the market. In 2015, it was said that the technology has significantly improved, and the cost has dropped substantially. The market is truly mature. We really hope that this is true. But even if it is true, how many opportunities can we give us, what is our current investment status, production status, and technical status? These all determine the macro guiding ideas and micro business development plans. The facts tell us that although we have a very good development trend, we have a good foundation, and we have achieved remarkable results, but the current overheated investment, low-level redundant construction, lack of talent, and disorderly competition, let People feel it seems difficult to solve, and this is almost the consensus of the industry. It seems that this really requires the state and the enterprise to seriously consider and consider the countermeasures. In summary, the author has several immature suggestions and hopes to resonate with the industry.
First, the state of technology maturity determines the expansion of the market. The development of the enterprise must follow the market opportunities step by step to actively and solidly advance. For the recent and long-term plans, enterprises must not blindly follow the trend in their investments, let alone pursue land and other benefits, and go astray. We must grasp the pace of technological maturity and the pulse of market development so that we can seize opportunities for each step, lay a solid foundation for the future, and prevent risks from proceeding steadily.
Second, the state should guide the healthy implementation of investment. Organize industry-wide national surveys and evaluations to form national-level countermeasures. To guide the eradication of the current "autonomy in border areas" and not consider the overall investment model, the whole country should play one game, highlighting key points and guiding development. We must dare to face the existence of unavoidable problems that have already occurred. After a “rapid and rapid†investment, we should rationally investigate, analyze, and evaluate measures. For enterprises that do not have technology, human resources do not have, and management levels do not exist, but only land plants, money-only companies, to guide the adjustment on the basis of research, give an integrated way out, in order to avoid waste of resources, because the current domestic state Fear of a family. For the low-level redundant construction, it should also be based on research, the country’s macro guidance, either merger, or dismount, or determined to improve their quality level into a high level of development; of course, for resource-dominant enterprises, should focus on nurturing development, the formation of National backbone and industry backbone.
Third, the country should help promote the growth and expansion of key market opportunities. In particular, as the following wave of LED bulb market matures, we should strive to improve the supporting technologies, standards, and supply systems, as well as improve the policy support system, and truly introduce effective, actionable measures to help companies grow and develop. Of course, foreign countries should have successful models that can be used for reference. This is a must for the development of the LED industry.
Nature has four seasons of spring, summer, autumn and winter, and the sun and the moon alternate between day and night. The progress of human society, the development of economic operations, and naturally follow their laws. The existing experience and lessons have inspired us to grasp the pulse of the technical market operation, take care of the length, avoid risks, and seize the current and future opportunities in order to move forward in a healthy manner.
Guangdong Oujun Technology Co., Ltd. is a national high-tech enterprise established in 2006. It is a professional lighting manufacturer integrating R&D, design, production, sales and service. Specializing in the production of cord switches, high-precision connectors and other products, the products are widely used in lighting, electrical and other industries. The company's products have more than 60 patents at home and abroad, including 4 US patents and a number of national award-winning invention patents. The company covers an area of more than 13,000 square meters, has more than 180 front-line production employees, and more than 20 technical elites; realize automatic injection molding production , Integrated automatic installation and testing. With efficient production capacity, excellent quality and honest service, the company has developed into a modern enterprise that provides a full range of one-stop services.
At the beginning of the company's establishment, the business philosophy of "focus on intelligent manufacturing and dedicated service" was determined. The management has been continuously optimized and obtained the ISO9001 quality management system certification issued by the British Royal Authorized Organization SIRA; the products have respectively obtained VDE, UL, ENEC, SAA, KC, PSE, TUV, ASTA, SASO, CQC and other international safety certifications. Set up a professional testing laboratory to ensure the stability and improvement of quality under efficient production, so that product services can be brought to a higher level.
Guangdong Oujun Technology Co., Ltd. will take "continuous innovation, customer first" as its tenet, scientific management as the guide, full monitoring and tracking service, and be your best quality supporting supplier.
We sincerely look forward to working with the vast number of domestic customers to join hands in a win-win situation and create development together!
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Guangdong Ojun Technology Co., Ltd. , https://www.ojunconnector.com