Compared with traditional Blu-ray high-definition televisions, smart TVs have more functions. For example, they can watch online video programs, install various applications and games, and can browse the web at any time. They have been favored by many users in the country and become Purchase preferred. Recently, GfK, a well-known market research company, released a set of sales data for smart TVs in European countries. The data shows that sales of smart TVs in the European market rose by 10% in 2014, which is worthy of attention.
This group of survey data has statistics on the TV markets of the ten European countries. Ten countries are the United Kingdom, France, Germany, Austria, Switzerland, Italy, the Netherlands, Belgium, Spain and Sweden. According to the survey, in the whole of 2014, the total sales volume of smart TVs in the above ten European countries reached more than 15 million units, and the increase amount was 18.5% higher than last year. The sales amount reached 11.02 billion euros, equivalent to 73.8 billion yuan.
Among the 10 European countries, smart TV shipments account for about 44% of all TVs. The most noteworthy smart TV market is Germany, where sales of smart TVs account for about 57% of its total sales. On the whole, the potential of the smart TV market in the European market is huge. Domestic manufacturers may wish to increase their export efforts and seize more overseas markets.
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