Plasma TVs, which have been squeezed by the liquid crystal market to lose their final position, have suddenly stopped the downward trend in the second half of last year. According to public statistics, the production and sales of plasma TVs rose from August to October last year, especially for domestic sales. In the three months, 139,100 units, 243,500 units, and 281,600 units were sold, with year-on-year growth rates of -5.69% and 13.68% respectively. 32.21% higher than LCD TVs. From the data point of view, plasma TVs seem to have more room to survive than before, and for this strange change, some analysts said that this has a direct connection with the promotion of 3D.
Plasma TVs have an advantage in the 3D era, "most of which is driven by 3D," a Zhejiang and Zhejiang brokerage analyst told the "Daily Economic News" reporter.
The analyst pointed out that compared with 3D LCD TVs, 3D plasma TVs have obvious technical advantages.
The first is the refresh rate is much higher than the LCD TV. The 3D effect is to alternately display the contents of the left and right eyes on the TV. To achieve the same smooth effect, the refresh rate of the 3D TV must be twice that of the current TV. Generally, the left and right eyes receive frequencies above 60 Hz. In fact, due to the problem of LCD screen display switching, the refresh rate may be four times that of the original, so even watching 3D TVs on 240Hz LCD TVs may not feel smooth enough. Plasma TVs have a unique advantage in this respect. Sub-field drive scanning technology currently used in plasma TVs has raised the 550Hz of magnetic field scanning to 600Hz and can support smooth playback of 3D images.
Second, the visibility is wider. Related tests show that the viewing angle of a flat-panel TV is about 178 degrees, and the 3D effect is about 130 degrees, which is a loss; while the viewing angles of the plasma 3D TV up and down can reach about 160 degrees, and they are all on the side. There are good 3D effects.
Third, it is the ability of color reproduction, each pixel in the plasma display can be independent light, very uniform, there is no light and dark areas, especially the stability of plasma TV black, can give people a sense of heavy color, layering is very Strong, and this is the shortcoming of LCD TVs.
Changhong: The plasma market will continue to rise. Looking at the A-share market, Sichuan Changhong (600839, closing price of 3.73 yuan) can be regarded as the "individual seedling" of domestic plasma TV production. Since the beginning of the selection of plasma TVs, the company has never given up. The production volume of the Hong Europe plasma project, which was mass-produced earlier this year, has also been increased from 2.16 million to 3 million.
When asked about the future judgments of the plasma TV market, Liu Haizhong of Sichuan Changhong Planning Department gave a positive answer, indicating that the market will continue to rise. The person thinks that plasma TVs are more prosperous than the combined effects of multiple factors. 3D, HD, these new display technologies undoubtedly have a good pulling effect on the plasma TV market, and this is only one aspect.
Liu Haizhong stated that with the progress of the times, consumers have previously bought 32-inch to 40-inch color TV sets, and developed to have more propensity to consume more than 40-inch color TVs, and plasma TVs are mainly large screens. This gives plasma TVs. More "exposure" than before. Then there is the cost control. The production line of plasma TV screens is not as costly as LCD screens, and the cost of spreading them on each machine is relatively low. The plasma screen of Sichuan Changhong has also been mass-produced and the yield rate can reach over 90%. Technology is more mature.
However, some analysts have expressed concern about the future market of plasma TVs. An analyst from a brokerage in Hunan told the Daily Economic News reporter that according to consumer spending habits, mainstream products such as LCD TVs will generally be selected. As for the development of the plasma TV market this year, it remains to be seen whether it will be as optimistic as the manufacturer expects, and only time will give the answer.
Plasma TVs have an advantage in the 3D era, "most of which is driven by 3D," a Zhejiang and Zhejiang brokerage analyst told the "Daily Economic News" reporter.
The analyst pointed out that compared with 3D LCD TVs, 3D plasma TVs have obvious technical advantages.
The first is the refresh rate is much higher than the LCD TV. The 3D effect is to alternately display the contents of the left and right eyes on the TV. To achieve the same smooth effect, the refresh rate of the 3D TV must be twice that of the current TV. Generally, the left and right eyes receive frequencies above 60 Hz. In fact, due to the problem of LCD screen display switching, the refresh rate may be four times that of the original, so even watching 3D TVs on 240Hz LCD TVs may not feel smooth enough. Plasma TVs have a unique advantage in this respect. Sub-field drive scanning technology currently used in plasma TVs has raised the 550Hz of magnetic field scanning to 600Hz and can support smooth playback of 3D images.
Second, the visibility is wider. Related tests show that the viewing angle of a flat-panel TV is about 178 degrees, and the 3D effect is about 130 degrees, which is a loss; while the viewing angles of the plasma 3D TV up and down can reach about 160 degrees, and they are all on the side. There are good 3D effects.
Third, it is the ability of color reproduction, each pixel in the plasma display can be independent light, very uniform, there is no light and dark areas, especially the stability of plasma TV black, can give people a sense of heavy color, layering is very Strong, and this is the shortcoming of LCD TVs.
Changhong: The plasma market will continue to rise. Looking at the A-share market, Sichuan Changhong (600839, closing price of 3.73 yuan) can be regarded as the "individual seedling" of domestic plasma TV production. Since the beginning of the selection of plasma TVs, the company has never given up. The production volume of the Hong Europe plasma project, which was mass-produced earlier this year, has also been increased from 2.16 million to 3 million.
When asked about the future judgments of the plasma TV market, Liu Haizhong of Sichuan Changhong Planning Department gave a positive answer, indicating that the market will continue to rise. The person thinks that plasma TVs are more prosperous than the combined effects of multiple factors. 3D, HD, these new display technologies undoubtedly have a good pulling effect on the plasma TV market, and this is only one aspect.
Liu Haizhong stated that with the progress of the times, consumers have previously bought 32-inch to 40-inch color TV sets, and developed to have more propensity to consume more than 40-inch color TVs, and plasma TVs are mainly large screens. This gives plasma TVs. More "exposure" than before. Then there is the cost control. The production line of plasma TV screens is not as costly as LCD screens, and the cost of spreading them on each machine is relatively low. The plasma screen of Sichuan Changhong has also been mass-produced and the yield rate can reach over 90%. Technology is more mature.
However, some analysts have expressed concern about the future market of plasma TVs. An analyst from a brokerage in Hunan told the Daily Economic News reporter that according to consumer spending habits, mainstream products such as LCD TVs will generally be selected. As for the development of the plasma TV market this year, it remains to be seen whether it will be as optimistic as the manufacturer expects, and only time will give the answer.
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