Over the past 14 years, Samsung has grown from a low-cost TV maker to the world’s top consumer electronics company and semiconductor company, occupying the top spot in the global market in eight areas, including LCD panels and computer memory. With flexible and powerful execution, the company maintains a myth of high growth.
Even in the downturn of the global semiconductor market, Samsung still maintained a trend of growth. Last year, Samsung Electronics’ sales increased by 59.8% year-on-year to US$28.3 billion, which is faster than Intel’s. Some experts expect Samsung Semiconductor to surpass Intel in 2014-2015 if it can maintain its current growth rate.
According to the introduction of Samsung Semiconductor president Tadashi Tatsuhide, this year Samsung Electronics will invest 9.2 billion U.S. dollars in the development of the semiconductor business. This is after the massive investment of 9.6 billion U.S. dollars (more than Intel and TSMC combined). The investment in the same period with TSMC is expected to be 5 billion U.S. dollars and 4.9 billion U.S. dollars. Shou-Shou Kan pointed out: "Smart phone and tablet PCs and other mobile device manufacturers are accelerating the development of more new products to meet the needs of large-scale markets." He said that Samsung Electronics will timely launch high-performance large-capacity green memory solutions, continuously Guide the growth of the mobile memory market.
Power Engine: Seizing Core Technology In fact, Samsung has not been in the semiconductor industry for a long time. In order to master more core technology, in December 1974, Samsung acquired a 50% stake in South Korea Semiconductor to enter the industry, but due to technical backwardness. The core components still have to be imported from Japan. The WatchChip was developed in September 1975 and the earliest electronic tubes in Korea were developed in 1976. In December of the following year, Samsung Group acquired the remaining 50% of the shares of South Korea Semiconductor Corporation. It also acquired Fairchild, a foreign company that was the leading company in the Korean semiconductor industry at that time, and obtained the relevant technology.
In the following 20 years, Samsung quickly became the world's leading semiconductor manufacturer by relying on mergers and acquisitions and independent research and development. During this period, Samsung introduced technology mainly by purchasing chip design and processing technology from a sluggish American small semiconductor company. Since the early 1980s, Samsung Group has decided to embark on the development of VLSI (Very Large Scale Integration) semiconductors in response to changes in the demand structure and expansion of the international market. After obtaining the technology license of 64KDRAM from Micron Technology of the United States, as part of the technology transfer, Samsung sent engineers to Micron Technology to receive training. These practices have enabled Samsung's related technology to make rapid progress. The official production of semiconductor products began in 1983. It took approximately 10 years to successfully develop 256M DRAM products in 1994, marking Samsung's establishment of a leading position in the international semiconductor technology competition.
Samsung is gradually turning to the new strategy of developing its own technology and is also actively using the power of the government. In 1986, Samsung Electronics Co., Ltd., with the support of the government, established a national research and development group to develop semiconductor technology in cooperation with Hyundai Electronics and LG Electronics. In the event that foreign semiconductor companies refuse to transfer technology to Samsung Electronics, Samsung Electronics will invest more of its resources in the development of national research groups and autonomous technologies. At the time, the sluggish semiconductor industry in the United States provided Samsung with a good opportunity to hire young technology experts. In 1988, Samsung first developed 4MDRAM in Korea, which was only 6 months slower than the United States and Japan. Undoubtedly, Samsung Electronics has benefited from this strategic technology alliance.
It is clear that Samsung’s technology integration capability has played an important role in the development of technology. At the same time, it adheres to an independent and independent strategy and maintains a distinctive personality in management control, technology learning, market strategy and investment.
Innovation tool: In order to enter the VLSI in that year, the special research team set up a special task force in 1982. After six months of hard work, Samsung’s special task force in South Korea succeeded in producing good samples.
Since then, for Samsung Electronics, the Task Task Force (TFT) has become the core of new product development. TFT takes full responsibility for the development of new products, from research and development to mass production. The TFT's members are primarily processing engineers, followed by designers, manufacturing engineers, and finally full-time production employees. The participation of manufacturing engineers is of special significance because they can develop and design mass production technologies in parallel, so that the technology transfer from research and development will be smoother. Once the technical feasibility is confirmed, the TFT enters the production plant and works with the employees. At this time, another TFT with more members was also established to obtain manufacturing technology and lay the foundation for mass production of new products.
It is reported that Samsung has many long-term and short-term TFT, especially in the early stages of technology development, this organization is particularly common. This is a collective technology learning and innovation model adopted by technologically backward enterprises. The TFT method has become a very effective model in the Samsung industry. In particular, it has established a bridge between research and development and production, so that the company's technological competitiveness can be consolidated and developed.
In addition, Samsung Electronics has also adopted a parallel development system to accelerate the development of new products. For example, several new product development teams are running at the same time. Its purpose is to adapt to rapidly changing technology and market challenges and to catch up with technology leaders as quickly as possible. The basic strategy of this approach is to timely stagger the resources of the special task force: if one team is in the technical framework design phase, the other team is in the process of developing the processing technology, and the remaining one may be in the stage of improving production skills.
According to reports, Samsung's research and development organizations have adopted flexible strategies in implementing corporate innovation goals. Within Samsung, the concept of research and development is also changing. Initially, the research and development involved the development of new products and mass production techniques. The distinction between the research and development department and the production department was not obvious. Since then, the focus of research and development has gradually shifted to basic research, and companies have begun to pay attention to internal development activities. However, recent research and development activities place greater emphasis on product orientation. Almost all major technologies are developed by new product development teams and then transferred to mass production teams.
Samsung has mastered technology so fast in the semiconductor field, mainly implementing different technology import methods (ie, technology purchases, strategic technology alliances and mergers and acquisitions) and innovation strategies at different stages of technological development, effectively achieving technology upgrades.
Even in the downturn of the global semiconductor market, Samsung still maintained a trend of growth. Last year, Samsung Electronics’ sales increased by 59.8% year-on-year to US$28.3 billion, which is faster than Intel’s. Some experts expect Samsung Semiconductor to surpass Intel in 2014-2015 if it can maintain its current growth rate.
According to the introduction of Samsung Semiconductor president Tadashi Tatsuhide, this year Samsung Electronics will invest 9.2 billion U.S. dollars in the development of the semiconductor business. This is after the massive investment of 9.6 billion U.S. dollars (more than Intel and TSMC combined). The investment in the same period with TSMC is expected to be 5 billion U.S. dollars and 4.9 billion U.S. dollars. Shou-Shou Kan pointed out: "Smart phone and tablet PCs and other mobile device manufacturers are accelerating the development of more new products to meet the needs of large-scale markets." He said that Samsung Electronics will timely launch high-performance large-capacity green memory solutions, continuously Guide the growth of the mobile memory market.
Power Engine: Seizing Core Technology In fact, Samsung has not been in the semiconductor industry for a long time. In order to master more core technology, in December 1974, Samsung acquired a 50% stake in South Korea Semiconductor to enter the industry, but due to technical backwardness. The core components still have to be imported from Japan. The WatchChip was developed in September 1975 and the earliest electronic tubes in Korea were developed in 1976. In December of the following year, Samsung Group acquired the remaining 50% of the shares of South Korea Semiconductor Corporation. It also acquired Fairchild, a foreign company that was the leading company in the Korean semiconductor industry at that time, and obtained the relevant technology.
In the following 20 years, Samsung quickly became the world's leading semiconductor manufacturer by relying on mergers and acquisitions and independent research and development. During this period, Samsung introduced technology mainly by purchasing chip design and processing technology from a sluggish American small semiconductor company. Since the early 1980s, Samsung Group has decided to embark on the development of VLSI (Very Large Scale Integration) semiconductors in response to changes in the demand structure and expansion of the international market. After obtaining the technology license of 64KDRAM from Micron Technology of the United States, as part of the technology transfer, Samsung sent engineers to Micron Technology to receive training. These practices have enabled Samsung's related technology to make rapid progress. The official production of semiconductor products began in 1983. It took approximately 10 years to successfully develop 256M DRAM products in 1994, marking Samsung's establishment of a leading position in the international semiconductor technology competition.
Samsung is gradually turning to the new strategy of developing its own technology and is also actively using the power of the government. In 1986, Samsung Electronics Co., Ltd., with the support of the government, established a national research and development group to develop semiconductor technology in cooperation with Hyundai Electronics and LG Electronics. In the event that foreign semiconductor companies refuse to transfer technology to Samsung Electronics, Samsung Electronics will invest more of its resources in the development of national research groups and autonomous technologies. At the time, the sluggish semiconductor industry in the United States provided Samsung with a good opportunity to hire young technology experts. In 1988, Samsung first developed 4MDRAM in Korea, which was only 6 months slower than the United States and Japan. Undoubtedly, Samsung Electronics has benefited from this strategic technology alliance.
It is clear that Samsung’s technology integration capability has played an important role in the development of technology. At the same time, it adheres to an independent and independent strategy and maintains a distinctive personality in management control, technology learning, market strategy and investment.
Innovation tool: In order to enter the VLSI in that year, the special research team set up a special task force in 1982. After six months of hard work, Samsung’s special task force in South Korea succeeded in producing good samples.
Since then, for Samsung Electronics, the Task Task Force (TFT) has become the core of new product development. TFT takes full responsibility for the development of new products, from research and development to mass production. The TFT's members are primarily processing engineers, followed by designers, manufacturing engineers, and finally full-time production employees. The participation of manufacturing engineers is of special significance because they can develop and design mass production technologies in parallel, so that the technology transfer from research and development will be smoother. Once the technical feasibility is confirmed, the TFT enters the production plant and works with the employees. At this time, another TFT with more members was also established to obtain manufacturing technology and lay the foundation for mass production of new products.
It is reported that Samsung has many long-term and short-term TFT, especially in the early stages of technology development, this organization is particularly common. This is a collective technology learning and innovation model adopted by technologically backward enterprises. The TFT method has become a very effective model in the Samsung industry. In particular, it has established a bridge between research and development and production, so that the company's technological competitiveness can be consolidated and developed.
In addition, Samsung Electronics has also adopted a parallel development system to accelerate the development of new products. For example, several new product development teams are running at the same time. Its purpose is to adapt to rapidly changing technology and market challenges and to catch up with technology leaders as quickly as possible. The basic strategy of this approach is to timely stagger the resources of the special task force: if one team is in the technical framework design phase, the other team is in the process of developing the processing technology, and the remaining one may be in the stage of improving production skills.
According to reports, Samsung's research and development organizations have adopted flexible strategies in implementing corporate innovation goals. Within Samsung, the concept of research and development is also changing. Initially, the research and development involved the development of new products and mass production techniques. The distinction between the research and development department and the production department was not obvious. Since then, the focus of research and development has gradually shifted to basic research, and companies have begun to pay attention to internal development activities. However, recent research and development activities place greater emphasis on product orientation. Almost all major technologies are developed by new product development teams and then transferred to mass production teams.
Samsung has mastered technology so fast in the semiconductor field, mainly implementing different technology import methods (ie, technology purchases, strategic technology alliances and mergers and acquisitions) and innovation strategies at different stages of technological development, effectively achieving technology upgrades.
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