The Outline of the Plan for the Reform and Development of the Pearl River Delta Region clearly states that it is necessary to create a regional brand of “Zhongshan Lighting†with international influence. However, in the second quarter of 2009, the provincial special supervision and spot check, the pass rate of Zhongshan energy-saving lamp products was only 22.9%, and the quality problems of the lamps and lanterns encountered serious warnings. "The mountain rain is coming to the wind and the building is full of buildings." The provincial anti-counterfeiting office will, in accordance with relevant regulations, plan to use Zhongshan as a warning area for 2010 or a key area for counterfeiting. This will have a great impact on the reputation of the “Zhongshan Lighting†regional brand.
Recently, at the end of the 2009 Guzhen Light Expo, on the topic of how to improve the quality of Zhongshan lighting, how to "reinforce the dead" and other topics, the author interviewed the ancient town government, lighting companies, etc., looking for energy-saving lamps "quality bottlenecks" breakthrough strategy.
The quality of energy-saving lamps has always been at a low level. Needless to say, energy-saving lamps have become the "darling" of the lighting industry. Government subsidies, media propaganda and social concerns have provided a good consumption environment and room for growth for the rapid development of the energy-saving lamp industry. According to incomplete statistics, there are already more than one thousand energy-saving lamp manufacturers in Guzhen, but most of these enterprises are in some houses, and the production equipment is simple. Such small workshops account for almost 90% of the entire town's energy-saving lamps.
In the past few years, whether it is the national supervision and spot check, or some provincial-level sampling inspection, the quality of energy-saving lamps in Guangdong Province has been at a low level, and most of the unqualified products are gathered in Zhongshan Guzhen. A large number of inferior energy-saving lamps from small workshops in ancient towns did not play a role in energy conservation. In the Guangzhou market, a 7W energy-saving lamp has three different prices, namely 16 yuan, 8 yuan, 5 yuan, and 5 yuan of energy-saving lamps will not be returned after being sold.
It is understood that a large number of enterprises in the ancient town of the production of unqualified energy-saving lamps is not a bad use, but the energy-saving effect can not meet the requirements, such as 7W energy-saving lamps should be roughly equivalent to 35W incandescent lamps, the illumination of unqualified products Only equivalent to 25W or 30W incandescent lamps.
In order to grasp the right to amend the national standard, the author understands that the national standard "Lamps Part 1: General Requirements and Tests" issued by the General Administration of Quality Supervision, Inspection and Quarantine and the National Standardization Administration of China will be implemented from January 2009. "Our energy-saving lamp product sampling rate is only 20%, which also has bad luck in the composition. The new standard has just been implemented, Guzhen lighting has hit the face! In fact, lighting companies adopt new standards, adjust the pace of new technology If you haven't kept up, the products that have already been produced still need at least half a year's turnover." Wei Hongrui, deputy mayor of Guzhen, said that he had a hard time.
But there is no way out without strict rectification. "Now some small enterprises, especially energy-saving lamps companies, in order to survive and produce inferior and low-priced products, greatly affect the reputation of the lamps, so we must intensify efforts to rectify the lighting industry. In the future, we will comprehensively check products that do not meet the requirements. Focus on combating 'three no' enterprises, and propose to establish an energy-saving lamp association to strengthen communication between enterprises." Ancient town mayor Su Enming issued a declaration.
He said: "In view of the low qualification rate of energy-saving lamps, Guzhen will set up an expert library of energy-saving lamps industry, analyze the causes of quality problems, and put forward expert opinions. At the same time, all enterprises will be documented in five levels and dynamically managed. Most of the energy is focused on supervising low-level enterprises. In addition, the ancient town energy-saving lamp industry will be promoted to develop alliance standards and strive to master the right to modify national standards."
“Together with the market, it’s difficult to cross the marketâ€
Insiders pointed out that there are thousands of large and small energy-saving lamp enterprises in Zhongshan Guzhen, carefully combing and inventorying these enterprises. In addition to the hidden dangers of products, they lack core technology and production scale is small. How to find small and large To the living space, become the life and death proposition placed in front of the enterprise.
Wang Wanchuan, head of Xiaobailong Lighting Sales, which is among the “Top 100 Chinese Lighting Lightingâ€, believes that energy-saving lamps have low technical content, low barriers to entry, and fierce market competition, product homogeneity and widespread homogenization. , greatly affected the promotion of brand awareness and the establishment of image. With the flood of publicity information in the market, the traditional brand notification stage has passed. He believes that SMEs should actively think about innovation in brand promotion, advertising design and terminal promotion methods, and attract people's attention through various unique marketing methods to achieve the promotion effect of “four or two.â€
Although energy-saving lamps have become the absolute leading products of light sources, in the big family of lighting industry, energy-saving lamps can only be regarded as matching products, matching with lamps and lightings. According to this feature, many energy-saving lamps companies have proposed to actively seek matching partners, and joint supporting manufacturers to implement three-dimensional cooperation in channels, products, publicity and market development to form scale advantages. "Together with the line, to overcome the market difficulties" will be one of the choices of many ancient town energy-saving lamps.
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