The total kitchen scale is expected to reach 39 billion yuan in the next three years

Since 2012, with the continuous exploration of embedded kitchen appliances and home hot water solutions, the “kitchen kitchen” is becoming an important selling point for companies. Data shows that in the next three years, the market size of China's overall kitchen is expected to reach 39 billion yuan. The huge market prospects attract home appliances companies such as Haier and Midea, traditional kitchen power companies such as Fangtai, Shuaikang and Wanhe, as well as well-known cabinet companies at home and abroad to come to the Nuggets. For enterprises, the building of a whole kitchen can not only promote the sales of small household appliances, such as disinfecting cabinets and dishwashers, but also form a huge connected consumer market. It can also embed the corporate philosophy into the company, virtually increasing the reputation of the brand and Influence. For some foreign-funded enterprises, the overall kitchen trend is to reduce the consumer's attention to the price of individual items through the entire sales sharing cost, and to promote the popularization of products and increase the market share with design and ideas. At the same time, the overall kitchen trend has also prompted companies to increase their efforts to promote and expand their ideas on product sales channels, and to seize market opportunities through the development of home plazas, decoration markets, and experience areas.

However, from the perspective of current industry exploration, there are many companies that practice, and few successful cases. The reason why the whole kitchen develops slowly in our country is first determined by its industry characteristics. The domestic appliance industry is currently a relatively full domestic competition industry, with a high degree of standardization and mechanization. At the same time, competition in the industry is fierce. Enterprises must continuously reduce costs and a large amount of common production in order to gain scale advantages. From the perspective of the cabinet industry, due to the different size and shape of ordinary family kitchens, the degree of standardization of cabinets is not high, and there is a large amount of manual work. At the same time, cabinets require a lot of service work for installation and design. Therefore, companies need powerful service capabilities and have a scientific and sound overall layout in terms of standardized control. Second, in the domestic market, consumers have a weak sense of creating a kitchen, and demand areas are concentrated in only first- and second-tier cities. As China's urbanization process accelerates and residents' living standards increase, second- and third-tier cities will become potential markets for the overall kitchen.

For enterprises, more work in the future should focus on adjusting and improving the product structure so that product lines can cover the needs of different sectors as much as possible. At the same time, the market needs to further play a guiding role so that consumers can fully feel the convenience of the "integrated consulting, integrated design, integrated configuration, integrated installation and integrated services" and the whole kitchen. comfortability. In the future, the ideal state of the overall kitchen industry is that cabinets and kitchen and electric companies have clear division of labor, perform their duties, and do the best they can. This also meets the trend of more and more detailed division of labor under the situation of socialized large-scale production.

Corporate Responsiveness Fang Tai Marketing Revolution Infused "Culture"

In 2012, Fang Tai led a new revolution in corporate marketing. Among many domestic kitchen power companies, Fangtai is the first to integrate its corporate culture into its brands, products and marketing companies. From the esteemed concept of “benevolence, justice, wisdom, wisdom and faith” to the concept of “benevolence, justice, reason, wisdom, and faith”, to the green, healthy and simple cooking and lifestyle advocated by the steaming culture and green kitchen plan, Fangtai’s cultural marketing has not only It is confined to the point of view of cultural inheritors, but it is a more active stance to guide healthy lifestyles. But at the same time, it should also be noted that, for enterprises, the innovation of methodology is certainly important, but culture is only the shell of marketing, and the core competitiveness is “nuclear”. To improve the core competitiveness and carry out industrial innovation is the only way for the company and even the whole kitchen and electric industry to seek transformation and development. As the most core part of industrial innovation, technological innovation represented by high-efficiency and energy-saving will be the commanding heights for future business competition.

Million and exploring new ways of energy saving

Million and January to October market share of retail sales and retail sales reached 9.21% and 7.21%, respectively, located in the water heater market first camp. Among them, in the category of gas water heaters, Wanhe’s retail market accounted for 6.72% of the total, which firmly holds the top spot. However, Wanhe did not limit its attention to the gas industry, but instead focused on gas appliances and actively expanded to new energy sources. Under the energy-saving and intelligent two-wheel drive, Wanhe combines nine major product systems, including gas water heaters, electric water heaters, and new energy hot water systems, and is committed to providing home hot water solutions. Under the general trend of global energy conservation and emission reduction, new energy water heaters are an important direction for the development of the industry. Based on gas and actively digging new energy, Wanhe has not only solved the limitation of single energy products in the domestic hot water supply through intelligent control, but also realized the complementary advantages of various energy products and also minimized the consumption of traditional energy sources.

U.S. "Almighty King" needs soft power

With the completion of the project of Wuhu kitchen electric appliance base and microwave oven electric appliance industrial park in the past two years, the industrial layout of “Almighty King” Midea’s kitchen electric appliances and related products has basically been completed. 2012 was a good year for the United States. According to data from Zhongkang, the volume of retail volume and retail sales of US range hoods from January to October were 7.73% and 6.08%, respectively. Gas stove volume and market share were 9.05% and 6.01%, respectively, ranking fourth in the industry. The water heater volume and market share were 10.87% and 7.61% respectively, ranking third in the industry. Midea's rapid coverage in the kitchen power market cannot be separated from three killers: large-scale manufacturing, high-exposure advertising and low-price competition. However, if the United States wants to continue to penetrate the high-end areas, it will take a while for the industry to accumulate. At the same time, if you want to retain and train loyal consumer groups, you need to continue to explore and make breakthroughs in improving soft power.

Side too hood EQ01T

Fangtai EQ01T range hood, which was launched in March 2012, adopts the "Efficient Static Suction" Technology II generation technology. This range hood is equipped with an automatic cruiser pressurization mode, which can automatically sense the pressure changes in the common flue. When the peak pressure of the common flue gas duct is too high, the hood is insufficient for effective displacement and the flow is not smooth. It will automatically accelerate the pressure, the maximum wind pressure up to 350Pa, effectively deal with smoke resistance, and always maintain the best effective displacement. At the same time, EQ01T has also created a "three-in-one", that is, efficient smoke, efficient smoke, efficient smoke extraction, efficient operation of the suction and exhaust fume process, rapid suction and discharge, to achieve the effect of second fumes, completely solve the problems of the Chinese kitchen . In terms of reducing noise, due to the adoption of a high-quality power engine, the noise is reduced to a library-level mute standard with noise as low as 48 decibels. In appearance, EQ01T adopts one-piece solid steel, creating a new wave of “classical tower crane” industrial design. Because of the touch-sensing control, a finger lightly touches the hood, which is very stylish and easy to use.

Joyoung Electric Pressure Boiling Series

Boiling series of electric power is the epoch-making new product of Nine Yang Co., Ltd. The product innovation uses a unique boiling technology to achieve the pressure cooker boiling, a milestone in the history of the development of electric power.

Boiling series pressure force 煲 detects the pressure value in the bore by intelligent pressure Ruiying, and provides the control signal to the solenoid valve, so that the inside of the bore will produce an unsealed state. The gas in the pot will be discharged timely. Under the high pressure, the temperature of the liquid in the pot will be higher than the boiling point temperature, the liquid will Boiling phenomenon. Using intelligent boiling technology and intelligent pressure regulation technology, the food ingredients are cooked under the temperature and pressure of gold, and are fully boiled and tumbling, so that the nutrition is alcoholized and better absorbed. Thanks to the smart pressure eye, the boiling valve and the golden partner of the boiling angle, the food is made to move like a spoon and the food is cooked, nutrition is more precipitated, and the “color, fragrance and taste” of the food is made full and delicious. Nutrition, delicious and visible.

Million and Range Hood CXW-200-J06A

Million and CXW-200-J06A can provide faster, cleaner and more thorough suction capacity. Because of the use of two independent wind turbines, the total width of the two wind turbines is 210mm, which is 68% larger than the width of a single 125mm wind turbine, and directly increases the contact area with air. The high-speed wind turbine generates a larger area and lower pressure. The negative pressure zone can quickly draw more fumes and air; the double wind wheel radial installation method can realize front and rear, left and right four-side air intake, all-dimensional three-dimensional air inlet, full-angle three-dimensional suction, smoking range, The smoking rate increased by more than 30%. At the same time, this product can provide faster and smoother exhaust capacity: two independent double wind turbines can form an ultra-high exhaust air pressure, and can quickly discharge smoke sucked in through the duct system. Outdoor, the large-diameter exhaust pipe ensures a spacious and smooth air outlet, and the smoke exhaust speed is increased by more than 30%. In addition, the fume can be efficiently separated, so that the interior of the body is permanently clean. In addition, because the inner and outer oil nets are misaligned, the air intake holes and the oil tank edges are superimposed on each other and covered, so that the vertical penetration rate from top to bottom is “0”, and it is clean and easy without dripping oil or oil.