Most people feel that the Internet is a gimmick. However, there is a car that comes from all over the world. It is just the opposite. They did not develop the fair, did not fry the concept, and had little media news. Instead, they attracted more attention. They claim to be more than just a car company. What kind of company is this?
After a quick glance, Weilai Motors is a new energy vehicle company established at the end of 2014. Its registered office is overseas, and its headquarters is in Shanghai. Initially, Weilai Motors obtained US$500 million in capital injection from Shunwei, Jingdong, Gaochun Capital and Tencent Fund. The B-round was the US$250 million financing from Pleasant Capital and Sequoia Capital in September 2015. In the first half of this year, it has just completed a few hundred million dollars in financing from Temasek Holdings, TPG, Hopu, and Lenovo Group. Of course, more news still has many undisclosed news so far. They said that the Weilai car may not have a conference for the time being. Once there is a conference, then it is a car that can be used and can run.
Media person Li Bin and Li want to make a low profile C2B internet carThe core character of this much-founded founding team is Li Yi and Li Yuan, the car home. Both Car House and Easy Car have captured 90% of the traffic in automotive vertical media. The founders of the two platforms have similarities to the automotive industry. Insight. At the end of 2014, Li Bin became the founder and chairman of Weilai Motor. In June 2015, Li wanted to resign from the Auto House. The two hit it off and Lee wanted to buy shares. This was also the first investment project since his resignation. However, the two are not involved in day-to-day management. The executive director is Qin Lihong, who has a Chery auto management background. The president is Dr. Martin Leach, who was Maserati's global CEO, Ford's president of the European region, and Mazda's global managing director.
Why did you switch to Internet cars when it was booming?
Li Bin replied: China's auto consumers are not treated very well, so Internet companies have many opportunities.
Lee wanted to have such a determination in 2015: OEMs are much more complex than mobile OEMs, and production and supply chain are the biggest challenges. We need a lot of land and suppliers. It takes basically three years from the time we take the land to the real output of the car. We will pay an unimaginable price.
In fact, Weilai Motors is trying to reshape the user experience and resolve chaos in the aftermarket. It is likely to be a club company with user relations as the main feature and implement membership service. Their corporate philosophy is to create a "user company." Weilai Automobile will use the C2B model to build a car. Consumers will demand first, and production companies will organize production according to demand. The overall view is a subversion of relying on smart car technology to reconstruct car owners.
Double Li has a common idea in Weilai’s car that Tesla is a good car, but it is not easy to use, so they want to make a better electric car from the perspective of the user, so there is now Come to the car, but they have always maintained a low profile and do not develop the fair, but also to save costs and concentrate on building a car.
Sponsored Formula E team to accumulate technical experience, wit! The first exposure of Weilai’s car was high and influential. Weilai Automobile sponsored the Chinese TCR team and ended the first Formula One E champion’s first annual championship race in June 2015. This is the Chinese team’s so far. The best results in the top international auto racing events. Compared with F1 racing cars, the biggest feature of FE electric racing cars lies in their power sources. The FIA ​​hopes to use FE events to test and promote new electric engine technologies to promote the further development of electric vehicles.
Why did Weilai Motor dare to challenge F1 in the electric car industry soon after its establishment?
Dr. Martin Leach said: “We started with the Formula One Championship because of the world-class racing that will motivate you to do the best. Currently, TCR Racing has used our technology to integrate motors, inverters, and battery packs. , and software systems to achieve the highest level of energy efficiency management, which is the core technology of the future of electric vehicles."
In addition, participation in the Formula E event helps attract high-end users and fans. A civilian car that incorporates racing technology is highly attractive to the high-end consumers who have a racing dream. Weilai cars started from the formula car and gained experience in real cars by participating in major electric car championships at home and abroad. However, it is not difficult to find that in the second season, the Faraday Future (FF), which is known as the Tesla killer, and the LeEco logo of LeTV also appeared in the Dragon Racing. Their joining proves that the battle of the smart car has been Pulled to the racing track.
At the beginning of April 2016, Weilai Automobile, which has always been low-key, has finally released a hot news: Weilai Automobile and JAC will carry out comprehensive strategic cooperation in the field of electric vehicles. The overall scale of cooperation will reach 10 billion yuan, with an initial plan to produce 50,000 vehicles a year. . Jianghuai Automobile has a 50-year history of independent auto brands. From the point of view of product flow and cycle, cooperation with Jianghuai can indeed reduce the time for Weilai Automobile to build factory production and accelerate the pace of product launch. JAC has a slight fatigue in the sales of cars and SUVs, but new energy vehicles have achieved rapid growth. For the double-reverse, this cooperation has an effect of 1+1 greater than 2.
The outsourcing of some technologies does not mean that companies do not need to establish corresponding capabilities within the organization. The motors and electronic control systems of new energy vehicles are equivalent to the engines and gearboxes of traditional automobiles and are the core of new energy vehicles. Immediately after the end of April, Weilai Motors announced that it had invested RMB 3 billion to build a production base for high-performance motors and electronic control systems in the Nanjing Economic and Technological Development Zone. This can complement the advantages of domestic electric vehicle manufacturers and share key components. The first production base of the company is Weilai Motor's world-class high-performance motor and electronic control system with independent intellectual property rights. It is reported that Weilai Automobile will also cooperate with other companies, but also because Weilai Automobile lacks production qualification.
Why did you look for a foundry and built an electronic control base?
Weilai cars do not want to be seen as made in the internet. They built factories and recruited a large number of engineers from traditional car companies, hoping to take a pragmatic approach. Qin Lihong said: "Weilai Motors currently has close to 1,000 vehicles in China, the United States, and Europe, of which 80% are R&D personnel, and personnel quality and dynamics may be even higher than some existing auto companies."
Among the numerous Internet car companies, Weilai Motor is not the first to join, but for now, it is the first to finalize the details of production cooperation. Martin Leach recently revealed to the media that the company’s first product will be an electric supercar, which will be put into production in the UK. The price and performance rivals top-level sportscars such as McLaren and Ferrari. The estimated price will reach RMB 10 million. Listed at the end of 2016. This electric supercar will have more than 1,000 horsepower, within 3 seconds of zero-to-hundred kilometers of acceleration, and its power performance is not inferior to the current top-level fuel sports car. The second car of Weilai car will be produced at the end of 2017 and will provide better service and cost performance. The question now is how to ensure that OEMs can do well. It involves a lot of small details and can't fit in. It's not just the capacity that is so simple, but the standards for this new technology are still changing.
Or because of Tencent bridge, Wei Lai took NavInfo togetherOn August 2, 2016, Weilai Automobile signed a strategic cooperation framework agreement with NavInfo in a low profile. The layout of NavInfo's high-precision maps, algorithms, hardware core chips, automated driving solutions, car networking operating systems and mobile car-and-car device interconnection plans has paved the way for the win-win development of Weilai cars.
Earlier, NavInfo and Tesla reached a comprehensive cooperation. Tetratuxin provided Tesla with Chinese map data including Hong Kong and Macao, and also tailored navigation maps for Chinese Tesla. In each iteration version, new map data and information, as well as new features such as voice control, are added. For the owner of an electric vehicle, the user can view the charging facilities near the vehicle on the map offline, navigate to a nearby charging station, and gradually complete the update with the server.
There is no suspense for the choice of map makers
The new cooperation between Tesla and NavInfo is mainly due to the fact that the original Google Maps cannot be used normally in China. However, NavInfo has always been very prominent in the data and front loading of the front-end position, and has also won recognition from Musk. . The Weilai car with Tesla as the benchmark has not only established the mode of mass production gradually descending from the high end like Tesla, but also has hired smart car elites in more than 20 countries and regions in the world. The best is currently the map of NavInfo and Gaode.
Both of these vehicles naturally choose the former because of the relationship between investors Tencent. Tencent is the second largest shareholder of NavInfo, and it is also the leader of Weilai Auto. Although this is a foreseeable cooperation, the car's ambition and confidence have once again been exposed.
How to deal with Tesla? How to stand out in domestic electric cars?Weilai Motor's product strategy is basically similar to that of Tesla. It follows the “high-low†approach. Tesla first launched the Roadster show brand strength and then used MODEL S, MODEL X, and the cheaper MODEL 3 to capture the market.
There are not a few "Internet Cars". For example, the twins of Weilai cars, Li wanted to create the “car and home†in the low-end market; Foxconn, Tencent and Harmony Auto’s “harmonious Futeng†joint venture. They just dug Dongfeng Infiniti’s general manager in July. Lei, but the Harmony Auto has a debt crisis that needs to be solved recently; there are Xiaopeng Automobiles, founded by UC founder He Xiaopeng, YY founder Li Xueling, and Cheetah Mobile CEO Fu Sheng three co-founders; from 360 vice presidents to investors and then from investment From the people's entrepreneurship to Shen Haikai's Smart Car, and to the controversial and local-level LeTVs such as Ranger, there are countless competitors for Weilai.
How to stay competitive at this time?
Weilai car uses Tesla's product strategy, Apple's car model, LeTV's user experience.
On the one hand, we must ensure the supply of electricity and reduce the cost of users. This is a common problem, but it is not the most critical issue for smart cars.
The success of Tesla's electric cars still makes global capital just around the corner. A layman in a car manufacturing industry has created products that have attracted world attention in a short period of time, unprecedented. Of course, if you really want to mark Tesla, it is not only about value, performance, technology, and service, but also the core technology beyond automatic driving, which goes beyond new energy sources. In this respect, Weilai has many years to go.
At present, the core of Weilai’s car is on the battery side and it is an electric car that most people can afford. They can redefine users, but they can't redefine cars. In this respect, they have chosen Bitsila’s smart asset-light strategy. They have chosen reliable, traditional car companies to cooperate and found the leaders and teams of global elites. They also have very Strong capital support, then whether in the domestic market, or in the face of Tesla, the advantages of these luxury lineups exist, not only get scarce resources, but also laid a competitive advantage. In Europe, there is Martin Leach, who has joined Padmasree in Silicon Valley. They continue to recruit soldiers around the world.
In the automotive industry with such a high threshold, it is indeed necessary to reduce the cost of fuel to protect the environment. At the same time, it can drive consumer transformation to make consumers the owner of the company. If the technology can be seen in Zitesla, and the user experience is in line with the laws of the domestic market, then we should Give such tolerance and support.
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