On November 9-10, 2017, China's IPTV/OTT large-screen eco-industry summit was held at the St. Joseph Fes Hotel in Changsha. Chengyi Software was invited to attend the conference. Taking this opportunity, Chengyi Software released the first new product for IPTV, the Converged Service Management Platform (SIMP). According to the reporter's understanding, this product is being deployed in full swing in Mango TV, which will be officially launched on the market.
Chengyi Software SIMP is an efficient and versatile operating support platform for the development of video-based converged services. The platform supports the development of video services in the new environment and supports efficient management and control of new media services such as IPTV, OTT, and Internet video. And integrate operations to maintain the competitive advantage of marketing strategies in the market.
SIMP adopts the design idea of ​​layering and componentization, and each functional component can be quickly set up and docked to facilitate maintenance and expansion. SIMP decouples marketing-level reliance, builds an independent discount model, and supports multi-tiered products and flexible discount models through product, merchandise, and promotional offers, and cooperates with accurate billing policies to achieve flexible billing. At the same time, according to the characteristics of multiple types of settlements, complexities of participating settlement parties, and multiple diversification methods, flexible and adaptable settlement rules are defined to support various settlement procedures and ensure that the settlement process is accurate and correct, enabling IT support to adapt to a rapidly changing market. demand.
Chengyi Software SIMP is to launch personalized and more favorable marketing strategy products for different users under new business operation forms, providing new media operators with a flexible model for product production, including support for gift giving and spike buying. A variety of marketing strategies including M, N-options, product cards, bonus coupons, hardware bundles, etc. meet customer requirements with a more flexible and accurate pricing strategy. SIMP helps new media operators to flexibly conduct various types of converged services, achieve service individuation, support efficiency, and operation intelligence, and greatly enhance the management and control capabilities and core competitiveness.
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